To invest money and time in communications, we must have a way of measuring its success
We install measurement processes to effectively measure the results of your communication activity, strategy and policy. We conduct surveys and audits for benchmarking and create dashboards to help keep you keep track of progress improvements and situation changes.
If you just communicate you can get by. But if you skillfully communicate, you can work miracles.
Companies that communicate effectively are also more likely than companies that communicate less effectively to formalise these metrics by including them in a corporate scorecard – 70% versus 47%. They are also more likely to have increased their use of measurement and have a formal communication advisory group in place.
Towers Watson – Communication ROI Study Report 2009/10